How to Break Into the Mobile Advertising Landscape in South Korea & Japan

Image credits: Tore F on UnsplashHaving recently opened a new Apptrust office in South Korea, we have been working steadily with a number of partners on the continent, both direct clients and agencies. By helping them run their mobile advertising campaigns, we have deepened our knowledge of the South Korean and Japanese ecosystems specifically.  Are you looking to […]

Our Top 10 Apps for Summer 2020

Image credits: JESHOOTS.COM on Unsplash We can all agree that summer 2020 is a rather unpredictable one. While many of us were forced to change travel plans due to the lockdown and are staying home, others might be on the move again due to travel restrictions easing up in certain countries.  However you’re planning to spend the next […]

How Mobile Advertisers Can Prepare for iOS 14

Image credits: Laurenz Heymann on Unsplash Apple have announced the rollout of iOS14. They are making a major user privacy change in the next version of its mobile operating system that will affect all mobile advertisers, particularly the ad targeting side of the ecosystem (retargeting, segmentation, lookalike audiences, etc.).  There is a September deadline on the entire advertising […]

Get Your Mobile Marketing Campaigns Ready for the 2020 Holiday Season

Image Credits: Sabri Tuzcu on Unsplash We hear you make a sigh of relief upon hearing that 2020 is nearly over! With many unpredictable events shaking up the industry – from the spread of Covid-19 to the rollout of Apple iOS14 – it has been a challenging year. Never before have we, mobile advertisers, had to adapt to […]

The Top 5 Mobile App Trends of 2020

Image credits: Ketut Subiyanto on Pexels As the year 2020 comes to a close, we see that Covid-19 has not only dramatically impacted life as we know it, but it has also irreversibly changed mobile user behaviour, speeding up device adoption and usage globally (to learn more, read our Q1 and Q2 mobile app trends reports here).  With a […]

How Performance Marketers Can Leverage Financial Apps Growth

Image credits: Austin Distel on Unsplash Traditionally, Wall Street is the natural habitat of suited and booted traders. But the events of last month proved that it is no longer the case – and the trading floor a digital space. Thanks to technology and the internet, we are witnessing the uprising of small investors and “everyday traders”. In […]

How Performance Marketers Can Benefit from Apptrust’s TikTok Integration

Image Credits: Solen Feyissa on Unsplash Apptrust Announces New Ad Campaigns Integration with TikTok We have an exciting announcement to make: we are introducing TikTok to our existing advertising formats. This new rollout enables all Apptrust partners to connect TikTok ads directly to campaigns they are promoting with us.  TikTok is the leading destination for short-form mobile video. As one of the […]

Why You Should Leverage Desktop to Boost Your Mobile App’s Success in 2021

Image credits: Plann on Unsplash Given that our name begins with “App”, we are still very much in the business of promoting apps and helping our clients reach their mobile advertising KPIs. We know that we live in a mobile-first world. However, we also recognize that the digital advertising landscape is complex and always shifting.  Today, we clearly see that […]