OEM (Original Equipment Manufacturer) app marketing refers to the strategic placement and promotion of apps on devices directly by the manufacturer. In this digital era, where smartphones and tablets are ubiquitous, OEM app marketing has emerged as a powerful channel for app developers and businesses. This approach involves pre-installing apps on devices, ensuring immediate visibility and accessibility to users upon device activation.
The core advantage of OEM app marketing is its direct reach. Unlike traditional app marketing strategies, which rely on users discovering and downloading apps from various app stores, OEM marketing places the app right in front of the user from the start. This strategy significantly increases the chances of app engagement, as users are more likely to try out pre-installed apps.
Moreover, OEM app marketing allows for targeting specific user demographics based on the device type and manufacturer. This targeted approach ensures that your app reaches the most relevant audience, enhancing user engagement and retention rates.
They often cater to niche markets or specific demographics, allowing for more targeted and effective app promotion.
With fewer apps competing for attention, your app has a higher chance of standing out.
Some alternative stores are popular in regions where mainstream stores are less dominant, offering access to new markets.
Advertising in alternative app stores opens up unique opportunities for app developers, offering access to targeted audiences, less competition, and untapped global markets. Apptrust stands out as a preferred partner for such campaigns, thanks to our deep understanding of these diverse marketplaces. We excel in crafting strategies that are specifically tailored to the unique environment of each store, ensuring that campaigns are not only effective but also resonate with the intended audience. Our ability to combine global insights with localized knowledge enables them to navigate the complex landscape of alternative app stores effectively. Moreover, Apptrust’s use of advanced analytics ensures that campaign performance is continually optimized based on real-time data. Our established networks within these alternative platforms also mean that we can secure advantageous promotional opportunities, significantly enhancing the visibility and success of your app in these specialized markets.
Pre-install marketing is a strategy where apps are pre-loaded onto devices before they reach consumers. This method ensures immediate visibility for the app as soon as a user activates their new device. It’s a powerful way to gain a competitive edge in the crowded app market, as it bypasses the traditional app store discovery process and places the app directly in front of potential users.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
Apptrust is a media performance agency with cutting-edge technology in mobile ad tech. We aim to deliver above and beyond service to our clients by using a KPI-driven approach.
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